Potential for Establishing an Olive Industry in Australia

100 pages
Code: 98-005
Published: 1 Jan 1998
Author(s): D McEvoy, E Gomez, A McCarrol, J Sevil
ISBN: 0-642-54028-4

This report assesses the market potential for the development of an olive industry in Australia. It contains a brief examination of the commercial viability of the industry, based on an analysis of the three main topics: • trends in the international production of olives and trade in olive products; • potential consumer segments and the product characteristics viewed as essential by each segment; • whether Australia could compete with imported olive products.