|Published:||10 Jul 2017|
The report identifies that the Australian lucerne industry is at a crossroads in having to choose between remaining in the current ‘boom-and-bust’ cycle of supply and demand in traditional commodity markets or moving forward with a new vision for the industry.
The vision for industry growth will need to focus on increased investment and commitment in research, development & extension, best-practice production and value-focused promotion and marketing to increase its market share in an increasingly competitive domestic and global market place. The export market currently absorbs more than 70 per cent of certified temperate legume pasture seed produced in Australia, of which 90 per cent is lucerne seed.
While the focus is on the lucerne seed industry, this report provides a ‘template’ on which the broader temperate legume seed industry can develop a parallel pathway in to the future for consolidation and growth in domestic and export markets.